Archive for the Intentional Marketing Planning Category

ACCOUNT – Step 3 in the Marketing & Mindsets Intentional Planning Process™ We’ll look at the results of the marketing tactics by the month and tweak if necessary. You’ll know the exact ROI on all your marketing activities. Keep in mind that it takes several months for results to be at the level we desire for some tactics; however, we will look at trends and make any changes necessary. Along with the data analysis we look at how the BE-DO-HAVE model has impacted your results. This is where you get to HAVE the energetic reality you desire, along with the physical results you want to achieve. If that’s not happening, we look at both physical and energetic realities. This post concludes our summary of the Marketing & Mindsets Intentional Planning Process™. In the preceding two posts you learned about the first step, Analyze and the second step, Act. Schedule a

ACT – Step 2 of the Marketing & Mindsets Intentional Planning Process™ The ACT Step of an Intentional Marketing Planning Project Includes: Choosing Your Marketing Tactics There are hundreds of marketing tactics that could be used; together we’ll choose the ones that both resonate with you and will achieve your goals. Review our most popular tactics here.  You can also download our Tactics Sheet which lists tactics that came from a brainstorm activity at my last retreat. You can integrate any of these into your intentional marketing plan. Creating Your Marketing Calendar We’ll plot the marketing activities on a calendar that will be reviewed every 90 days. I like to think in terms of themes for each month, that you can use as the basis for your social media and content creation topics. Your social media activities can be included on the same calendar. Implementing the Intentional Marketing Plan As

ANALYZE – Step 1 of the Marketing & Mindsets Intentional Planning Process™ The ANALYZE step of an Intentional Marketing Planning project can include: Connecting to Your Passion You’ll discover how to connect to the energy of “what brings you joy” so you can BE that way, every time you do any marketing. First you have to know what brings you joy. For many people, it’s been so long since they’ve felt joy in their business, this takes some soul searching. Then we look at what techniques you can use to maintain that joy. Finally, we’ll also look at the marketing tactics that resonate with you. Clarifying Your Ideal Clients We will use several worksheets to carefully define your ideal clients and what makes you attractive to them as well as what specific problems they have that you are uniquely qualified to solve. This is an important step that many people

We’ve heard the old saying attributed to Benjamin Franklin, “Failing to Plan, is Planning to Fail.” In the past, if someone asked me for a favorite quote, that would be mine. However, I have a new favorite now: “Strategy without tactics is a daydream; tactics without strategy is a nightmare.”  ~ Mark Schmukler I’ve seen both, strategy without action and tactics without strategy, and he’s right, neither turns out well. To be successful with marketing, we need an integrated plan that starts with strategy and includes the right tactics to implement the strategy. I’ve created the Marketing & Mindsets Intentional Planning Process™ that has three steps to ensure that strategy and tactics are both implemented and work together. Having an intentional focus results in a way of thinking about your business and life that’s committed, purposeful and deliberate. ANALYZE First, we identify our ideal customer, determine the problems we solve for