Have you considered the importance of creating thought leadership content? Watch the video below that is an answer to the question: How to position yourself as a consultant? I enjoyed the answer that entrepreneurial guru Evan Carmichael gave to this question on...read more
I just created a new video for my BizTV Shows channel about practice. If you haven't watched that yet, go now to do that. I agree with this quote by Frank Sonnenberg: "Practice doesn't make perfect if you're doing it WRONG!"In my video I share three ways to do...read more
The Top 10 Items to Include in Your Media Kit Grab the meeting/event planner’s attention with the following items in your media kit. This is a list of suggested items and intended only to provide ideas for what is needed for your target audience. You may not want to...read more
What follows is an excerpt from my information product, the Choose Success Guide Workbook for Creating Online Video Scripts Using the AIDA Formula. Enjoy: In this section we’ll go back to the beginning of the model to discuss how to use the first “A” in the AIDA...read more
VIDEO, VIDEO, VIDEO - you've probably heard the hype around video as a marketing strategy. Are you wondering if it applies to you? Have you dismissed it as not for your brick and mortar business? Are you unclear about what content video means? Let me explain. Online...read more
Finding your Unique Selling Proposition (USP) for your business requires some soul searching. Did you know there are 4.68 billion pages on the Internet? All competing for attention! You have to find a way to be unique and commit to yourself that you will portray that...read more
The last A in the AIDA marketing formula stands for action. And in our case, it’s our call to action that we have at the end of our videos. A call to action is a request for the online video viewer to take another step with you; a request to move closer to knowing,...read more
Great testimonials provide credibility for the recipient of the testimonial. However, research shows that a person who visits a website finds video testimonials much more believable than written testimonials. When you record a video testimonial for someone or ask an...read more
Most people experience nervousness to some extent when creating videos, especially if they haven't done it before. We all think, "what if this doesn't go well?", "what if I don't look good?", "what if I screw up?" or even "what if no one likes my message?" In my...read more
In our videos, we only have 7 – 10 seconds to create an emotional connection with our viewers so they don’t hit the stop button! Here’s the good news – people listen to people they like. So our goal, especially in those crucial first few seconds, is to be a...read more
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