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Practice Makes Perfect or Does It?

Practice Makes Perfect or Does It?

I just created a new video for my BizTV Shows channel about practice. If you haven't watched that yet, go now to do that. I agree with this quote by Frank Sonnenberg: "Practice doesn't make perfect if you're doing it WRONG!"In my video I share three ways to do...

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Media Kit Essentials

The Top 10 Items to Include in Your Media Kit Grab the meeting/event planner’s attention with the following items in your media kit.  This is a list of suggested items and intended only to provide ideas for what is needed for your target audience. You may not want to...

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Grabbing Your Viewer’s Attention With Your Title

What follows is an excerpt from my information product, the Choose Success Guide Workbook for Creating Online Video Scripts Using the AIDA Formula.  Enjoy: In this section we’ll go back to the beginning of the model to discuss how to use the first “A” in the AIDA...

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Finding Your USP

Finding your Unique Selling Proposition (USP) for your business requires some soul searching. Did you know there are 4.68 billion pages on the Internet? All competing for attention! You have to find a way to be unique and commit to yourself that you will portray that...

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Calls To Action For Your Online Video

The last A in the AIDA marketing formula stands for action. And in our case, it’s our call to action that we have at the end of our videos. A call to action is a request for the online video viewer to take another step with you; a request to move closer to knowing,...

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Creating a Powerful Video Testimonial

Great testimonials provide credibility for the recipient of the testimonial.  However, research shows that a person who visits a website finds video testimonials much more believable than written testimonials. When you record a video testimonial for someone or ask an...

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How to Be More Likeable in the Videos You Create

In our videos, we only have 7 – 10 seconds to create an emotional connection with our viewers so they don’t hit the stop button!   Here’s the good news – people listen to people they like.  So our goal, especially in those crucial first few seconds, is to be a...

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