Meet our Team

Pat Altvater

I am an entrepreneur at heart and love working with others who are the same. I left corporate America 15 years ago and haven’t looked back. I was a Vice President of Sales for an accounting/budgeting software company when I decided to take the plunge into entrepreneurship full time. Prior to that, I spent almost 20 years in education – teaching at the college level and working as a trainer for a corporate training business part-time.

From 2002 through the end of 2009, I owned and operated 10 franchise locations of Curves for Women. When it was booming, it was great and in the end it was a disaster – both financially and emotionally. You see, I’m a recovering perfectionist and I hated to admit that I’d failed.

BUT like the song says “What doesn’t kill you, makes you stronger.” In 2010, I started exploring what it takes to be an expert on the Internet. This knowledge led to the creation of AFP Marketing, and the BizTV Shows® network brand which features elite networks of local experts providing quick tip videos to help small to mid-sized business owners either grow their business or improve their quality of life.

Video shootMy son, Colin Michalski, joined the business in 2012 and I’m proud of the fact that together we’ve created a business that supports two families. Our core competency is in content video production but as our clients have wanted more, we’ve expanded to become a full service outsourced digital marketing company.

I believe that ever since I started AFP Marketing in 2011, I’ve been the phoenix rising from the ashes of devastation. I found my calling. We partner with authors, coaches, speakers and business owners to establish the foundation for increased visibility and credibility through training, consulting, strategizing, and implementing.

Pat AltvaterIn the fall of 2017, I was selected to be one of just 21 individuals speaking as part of the World Influencers Conference Summit. What an honor! It was my pleasure to offer my wisdom on how to build a business and a following and make a difference in the world by being a heart-centered entrepreneur.

I am a member of NAWBO, the National Association of Women Business Owners, and currently serve as the President of the Cleveland Chapter of NAWBO.

My education, if you care about that – it was many moons ago, includes a master’s degree in Accountancy from Virginia Tech and a bachelor’s in Human Resources from Michigan State University.

I am the author of Choose Success – Ignite the Power Within, creator of The Choose Success Guide to Writing Video Scripts That Convert and the publisher of Soar to Success digital magazine.

Colin Michalski

I am the Producer and Editor as well as Vice President of AFP Marketing.

As the main videographer and producer of the videos that we create for our clients and licensees, I enjoy trying out new techniques and pushing the envelope on green screen editing. I assist and train our licensed producers to insure that we receive quality footage.

I also am in charge of our technology and equipment and make sure we stay up-to-date with new technology that could improve our operations. As we expand into new areas, such as ROKU and podcasting, I am responsible for handling the technical aspects of the set-up.

I’ve worked with my Mom for 5 years now – that’s amazing, isn’t it?

I studied web design and network communications at Baker College. In my spare time, I play a variety of video games, Magic and D&D.

So, are you ready to increase your visibility and position yourself as a thought leader?

Take this quick quiz to see if you could benefit from using our services.

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