The Top 10 Items to Include in Your Media Kit
Grab the meeting/event planner’s attention with the following items in your media kit. This is a list of suggested items and intended only to provide ideas for what is needed for your target audience. You may not want to not include all of them in your kit.
Your media kit needs to be available in three different ways: print copy, which you create on demand, emailed copy, and have the content available with links, on a dedicated page on your web site.
Here’s what you may need?
Attention getting speaker one sheet. Your one sheet provides an overview of you and your current speaking topics. Typically it’s created in printed format and as a PDF that can be downloaded from your website.
Meeting planners who have to sift through many potential speakers will typically first look at the one sheet to narrow down their potential speaking candidates. The one sheet is often evaluated before looking at your speaker video, books or other programs.
Your speaker one sheet should include as many of these as are applicable to you:
- Speaking topics
- Bio information and books
- Rave reviews/previous gigs
- A photograph or two
- Contact information
Have your one sheet professionally designed or if you are a do-it-yourselfer, google “speaker one sheet” and look at “images” for lots of ideas.
Professional Bio/Information on the company: Include your bio in three different lengths, based on word count. This gives the meeting planners a choice of what to use when creating promotional materials and your meeting introduction. Make sure one version of this is on LinkedIN because many planners use that platform to grab information about their speakers.
If your company has employees, include information about your company’s history, a company profile, and profiles of the senior management team, if appropriate.
Professionally done headshot. Don’t skimp here – get a great shot and then some images of you speaking, having fun or just another view of you, depending on your topics and personality. Be authentic and yourself; that will help the planners see who you are.
Letter of introduction. Sometimes referred to as the pitch letter, this first impression item is where you will grab or lose the reader’s interest. Let them know why you are a fit for their company or group. Provide a table of contents or a brief description of the items enclosed in the actual media kit. Let them know you are available for follow-up interviews and questions. Also make sure to include your contact information in this letter.
Programs/topics offered. List your topics with detail about what the participants will learn, length of the presentation, and identify your ideal client for the topic. This is where you include more detail than you had space for on your one sheet. Many speakers also have dedicated pages on their website where they list their speaking topics.
Testimonials/references. Provide testimonials from meeting or event planners that have hired you. Grab some quick videos while you are at an event from the planner or even participants. Just quick 10 -15 second videos work. Those testimonials will carry more weight than a written reference, unless the reference provides contact information.
Links to media appearances/press releases. If you’ve been on TV or radio, provide links to those appearances. The more you have the better, so gather as much history as you can. You probably also have online audio clips on your website, so include those on your media page as well. Also include links to copies of recent press coverage.
Books/publications/articles quoted in. Obviously, list any books that you’ve written and reference where they can be found online so meeting/event planners can look at the reviews. Provide links to articles that you wrote for publications; if you don’t have any of those, link to articles that you submitted to online article depositories. If you’ve been quoted as an expert in someone else’s article, include a link to that as well.
Expected client outcomes. Tailor this information to the audience you are sending your media kit to and if it’s in response to an RFP, be very clear about the expected client outcomes from attending your session.
Demo video. The number one marketing tool for professional speakers is a professionally produced demo video. This is not a do-it-yourself project because it can either make you look really professional or make you look like an amateur.
However, if you use speaking as a means to grow your business and are not specifically a professional speaker whose living comes from fees from speaking, then you can use the following tips to create your demo video:
- Make this video 5 – 7 minutes in length
- Choose several clips from different presentations that show you delivering key content; know your ideal client and the stories that you tell that make an impact on them and be sure those are part of your demo video
- Be sure the setting in the example clips shows you in the environment that is similar to where you want to speak. For example, on a stage if you want to keynote, in front of a group of people sitting around tables or in rows if you want to be a meeting or breakout speaker, or in front of an intimate group if you want to do executive retreats.
- Gather videos (we call it b-roll, which means background roll) of the audience reacting to what you are saying – laughing, writing notes, contemplating, etc. If you don’t have videos, use photos.
- Write your script with a beginning that peaks the interest of the event/planner. Answer the question “Why You?” How will you benefit the meeting/event planner’s audience.
- Use a voice over artist to narrate your video, interspersed with images, of you and audience, and the example video clips of you as the narrator makes the points you want the audience to know about you as a presenter.
- Add music and your branding message, either through the clips you select, the graphics you use or what the narrator says
- Clearly communicate your expertise in your demo video. More and more meeting/event planners are looking at other content video that you have created to get a more complete picture of your expertise, so be sure to include links to your video series on YouTube or Vimeo, your website, or a platform like our BizTV Shows networks. Sometimes these videos have more credibility, especially if you have 50 or more, than a slickly produced demo video.
- Have a clear call to action at the end. This might be the one time when you are looking directly at the camera and speaking to the viewer. Your call to action could be to download your media kit, contact you directly or visit your website.
Use the aspects of this list to create your authentic media kit. Have fun doing it!
Download this blog post as a document: The Top 10 Items to Include in Your Media Kit
If you need help creating your own video series or your speaker demo video, please reach out to me via email:
Send EMail to Pat Altvater.