VIDEO, VIDEO, VIDEO – you’ve probably heard the hype around video as a marketing strategy.

Online Video MarketingAre you wondering if it applies to you?

Have you dismissed it as not for your brick and mortar business?

Are you unclear about what content video means?

Let me explain.  Online content video means that you regularly create short 2 – 3 minute videos – portraying yourself as a content expert, which you are as the proprietor of your business.

Online video marketing gives you a way to show how you are different from your competition and allows the viewer to get to know and like you and your business.  It gives you an opportunity to establish a relationship with your viewer that will translate to visits to your location!

I’m here to tell you that if you are in a highly competitive market, you might want to consider video as a part of your marketing strategy for 2014.

Just remember that you don’t have to be perfect right out of the gate. You just have to get started.

To find out more about what online video marketing means, hear some examples that could apply to you, and find out what to think about to get started, go view my latest video on Toledo BizTV Shows: Online Video Marketing – 3 Tips to Get Started for Brick and Mortar Businesses. 

Here are some comments from Internet experts and those statistics that I promised in my video mentioned above:

According to Sage Lewis, a leading Digital Marketing expert,  “Online video is proving to be a powerful marketing tool for many businesses. Indeed, if a business is not doing video, they are now behind the competition.”

According to a study by Google and Compete, 60 percent of consumers turn to the web to check prices at competing stores, read product reviews, watch video previews, and even find directions to storefronts.

Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday.

Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words!  WOW – that’s hard to believe isn’t it, but whatever the number is, we know that most people prefer to consume in a visual format to reading the written word.

500 years of YouTube video are watched every day on Facebook and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)

Stacksandstacks.com reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t.

Online  video marketing can be very powerful as a marketing strategy for your brick and mortar business.  So whether you are a retail store, coffee shop, microbrewery, physical therapist, massage therapist, chiropractor, naturopath, CPA, or Financial Advisor , content video could make a difference for your business.

Get started by making creating videos a part of your 2014 marketing strategy and then keep your commitment to creating regular video content.  If you have trouble with that, check out Jenn Wenzke’s video on Toledo BizTV Shows where she talks about Goal Setting and Accountability.

You can find out more information about how to get started, on my channel page on Toledo BizTV Shows: Online Video Marketing: Use Video To Grow Your Business.

 

 

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