The last A in the AIDA marketing formula stands for action.
And in our case, it’s our call to action that we have at the end of our videos. A call to action is a request for the online video viewer to take another step with you; a request to move closer to knowing, liking and trusting you.
As I mentioned in my episode on Toledo BizTV Shows, make your call to action simple, focused and specific. Here are some potential options for a great call to action:
• Refer to your website or blog for more information on the topic. This is a great strategy because you can continue to build your credibility and expert status through your blog.
• Provide additional supplemental information. Do you have downloadable forms or assessment tools that correspond with your video tips? This is a terrific way to get viewers to your website.
• Become a trusted advisor. Do you have a resources page that offers lots of helpful tips, articles, and/or other websites so you can be seen as a valuable and trusted advisor?
• Offer additional training. Do you have other longer training type videos, audios or products that you can refer to your viewers? This is another way to continue to build your credibility as an expert in your field.
This is a two tiered approach. First your video call to action will get the viewer to your website and then the second step takes place on your website where you capture their contact information. Be sure to use the AIDA process with your web page copy as well. Ultimately, your web page call to action will be a request for their contact information using an opt-in box with a bonus gift, such as a whitepaper on a topic of interest.
Once you have decided which of these items you are going to use as your call to action, be sure to get all components put into place on your website. That way you can maximize your powerful video call to action.